Search Engine Optimization, or SEO, is the process of creating a website that attracts as many visitors as possible and appears first/high on the first page of a search result online. There are many factors that go into SEO, but first I want to briefly mention the types.
There are two types of SEO, organic (free) and paid. Paid SEO is, obviously, when you pay for your ad or website or whatever it is to be seen. YouTube ads, banner ads on the sides and tops of websites and search ads are all examples of paid SEO. If you or your company has the money, it’s sometimes a good idea to pay for these things to ensure that your website will be at the top of the Google search result or your ad will stream before YouTube videos. However, there are things you can do to optimize your websites SEO without paying a cent, which is where organic SEO comes in. As mentioned earlier, there are many factors that go into maximizing your SEO so I’m just going to mention the basics.
First up is site speed. Believe it or not, Google doesn’t like a slow website and if your website takes longer than two seconds to load, it gets pushed further down the search results. You can use Google Analytics to monitor your site speed as well as its traffic and your core audience.
Next is keyword optimization. This is when you use words and phrases within your website that your audience uses so that when they search for something, your content appears. There are many tools to help with this, one being Google keyword planner.
The third thing could almost be considered a subpoint of the last idea, use keywords in your websites file names, especially images. For example, if your website is for a camping store don’t save an image as “001.jpg”, instead save it as “green_tent.jpg” or “cheap_camping_chair.jpg” or something along those lines. That way when someone searches “cheap camping chair in Google, your website will show as a result.
The fourth factor is permalinks, which are the permanent URLs to your individual pages. Make sure they are short and contain searchable terms and keywords.
Next is mobile responsiveness. You want to make sure that your website is mobile friendly. Not only are phones and tablets being used more and more to browse the internet, but Google won’t even promote a website if it’s not mobile responsive.
And finally, saving the most important thing for last, make sure you have a quality website. It sounds obvious, but quality is the new SEO and pushing quality content is the most important thing you can do.
Hopefully this helps to clear some things up and show you the importance of SEO. If you’re trying to promote a website, try these things out and make sure to research the topic further.